viii
ȱ
џђёєќѣќџ
3RVORYDQMH VH PRUD PLMHQMDWL GD EL ELOR NRQNXUHQWQR 5DG QD SURMHNWLPD YUOR MH þHVW SD þDN
L SUHYODGDYDMXüL SULVWXS RUJDQL]LUDQMX X WYUWNDPD GDQDV 8VSMHK ELOR NRMHJ SURMHNWD XYLMHN
VH PMHUL QDãRP VSRVREQRãüX SUDYRYUHPHQRJ ]DYUãHWND SURMHNWD X RNYLUX SURUDþXQD .DNR
PRåHPR ELWL VLJXUQL GD üHPR RVWYDULWL FLOMHYH" 3RVWDWL VWUXþDQ X XSUDYOMDQMX SURMHNWLPD YDåQR
je za uspjeh u upravljanju operacijama i lancima opskrbe.
8 WUHüHP VH GLMHOX NQMLJH QDVORYOMHQRP 3URFHVL ODQFD RSVNUEH QDãD XVPMHUHQRVW SURãL
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ruje na cjelokupan sustav distribucije, od nabave materijala i drugih resursa do distribucije
SURL]YRGD L XVOXJD 0QRJL VX UD]OLþLWL SURFHVL SUHREUD]EH SRWUHEQL ]D VNODSDQMH ODQFD RSVNU
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EH 7X VX L NULWLþQH RGOXNH NDR ãWR VX *GMH ELVPR WUHEDOL VPMHVWLWL VYRM REMHNW" .RMX ELVPR
RSUHPX WUHEDOL NXSLWL LOL XQDMPLWL" 7UHEDPR OL NRULVWLWL XVOXJH YDQMVNLK VXUDGQLND LOL QH" 7R
su teme 11. i 12. poglavlja, koja se odnose na nabavu, lokaciju objekata i distribuciju. Sve te
RGOXNH LPDMX L]UDYDQ QRYþDQL XWMHFDM QD WYUWNX 8 SRJODYOMX UDVSUDYOMDPR R NRQFHSWLPD
NRML VWRMH L]D YLWNH SURL]YRGQMH L SURFHVD ÄX SUDYL WUHQXWDN´ MXVW LQ WLPH ± -,7 5DGL VH R
LGHMDPD NRMH NRULVWH WYUWNH GLOMHP VYLMHWD L NRMH VX NOMXþQL SRNUHWDþL XþLQNRYLWRJ L EU]RJ
ORJLVWLþNRJ VXVWDYD
ýHWYUWL GLR QDVORYOMHQ 3ODQLUDQMH SRQXGH L SRWUDåQMH REUDÿXMH WHKQLNH SRWUHEQH ]D VDP
UDG VXVWDYD 7R MH VUå XSUDYOMDQMD RSHUDFLMDPD L ODQFLPD RSVNUEH 2VQRYQH VX VDVWDYQLFH
8SUDYOMDQMH SRWUDåQMRP L SUHGYLÿDQMH
SRJODYOMH 3ODQLUDQMH SURGDMH L RSHUDFLMD
SRJODYOMH .RQWUROD ]DOLKD SRJODYOMH 3ODQLUDQMH SRWUHEQRJ PDWHULMDOD 053 ± 0DWHULDO
5HTXLUHPHQW 3ODQQLQJ SRJODYOMH L 5DVSRUHG SRJODYOMH 7L GQHYQL SURFHVL þHVWR VX
GMHORPLþQR DXWRPDWL]LUDQL UDþXQDOQLP LQIRUPDFLMVNLP VXVWDYLPD ýHWUQDHVWR SRJODYOMH REUD
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ÿXMH 6XVWDYH ]D SODQLUDQMH UHVXUVD SRGX]HüD (53 ± (QWHUSULVH 5HVRXUFH 3ODQQLQJ
'RQRãHQMH RGOXND ]DVQRYDQLK QD þLQMHQLFDPD RQR MH RNR þHJD VH 8SUDYOMDQMH RSHUDFLMDPD
L ODQFHP RSVNUEH YUWL WDNR GD RYD NQMLJD GRVWD RSVHåQR REUDÿXMH SULVWXSH L DODWH GRQRãHQMD
RGOXND -HGDQ MH NRULVWDQ QDþLQ NDWHJRUL]LUDQMD RGOXND SUHPD GXåLQL YUHPHQVNRJ KRUL]RQWD
planiranja ili razdoblju koje onaj koji donosi odluku mora uzeti u obzir. Primjerice, izgradnja
QRYH WYRUQLFH ELOD EL GXJRURþQD RGOXND V NRMRP EL WYUWND WUHEDOD ELWL ]DGRYROMQD LGXüLK ±
15 godina. U drugoj krajnosti, odluka o tome koliko bi zaliha konkretnog proizvoda trebalo
QDUXþLWL ]D VXWUD RELþQR LPD PQRJR NUDüL YUHPHQVNL KRUL]RQW SODQLUDQMD RG QHNROLNR PMHVHFL
LOL X YHüLQL VOXþDMHYD RG VYHJD QHNROLNR GDQD 7DNYH NUDWNRURþQH RGOXNH RELþQR VX DXWRPD
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WL]LUDQH SRPRüX UDþXQDOQLK SURJUDPD ,]PHÿX WH GYLMH NUDMQRVWL QDOD]H VH RGOXNH V NRMLPD
WYUWND PRUD åLYMHWL LGXüLK ± PMHVHFL 7H RGOXNH þHVWR RGJRYDUDMX JRGLãQMLP SURPMHQDPD
modela i sezonskim poslovnim ciklusima.
.DR ãWR VH L] RYH UDVSUDYH PRåH YLGMHWL VDY MH QDVWDYQL PDWHULMDO SRYH]DQ 6WUDWHJLMD WYUWNH
RGUHÿXMH GL]DMQ RSHUDFLMD D GL]DMQ RSHUDFLMD RGUHÿXMH QDþLQ NDNR üH VH QMLPD XSUDYOMDWL 8
NRQDþQLFL EXGXüL GD VH WYUWNDPD QHSUHVWDQR RWYDUDMX QRYH PRJXüQRVWL SXWHP QRYLK WUåLãWD
proizvoda i tehnologija, one moraju biti jako dobre u upravljanju promjenama.
Z
A H V A L E
0QRJL MDNR WDOHQWLUDQL VWUXþQMDFL GDOL VX ]QDþDMDQ GRSULQRV NRQNUHWQLP SRJODYOMLPD RYRJ
L]GDQMD NQMLJH =DGRYROMVWYR QDP MH ]DKYDOLWL LGXüLP RVREDPD
5KRQGL /XPPXV VD 6YHXþLOLãWD X ,QGLDQL ]D PQRJH LGHMH NDNR SREROMãDWL QDVWDYQL PDWHULMDO
R ODQFLPD RSVNUEH X RYRM NQML]L *HQX )OLHGQHUX VD 6YHXþLOLãWD X 2DNODQGX ]D SRPRü
V PDWHULMDORP R RGUåLYRVWL *UDLJX )URHKOHX VD 6YHXþLOLãWD X &LQFLQQDWLMX ]D SUHJOHG
poglavlja o zdravstvu.
Chrisu Albrightu, Gokeru Aydinu, Dougu Blocheru, Kyleu Cattaniju, Sebu Hesseu, Gilvanu
6RX]L $VKX 6RQLMX L :D\QHX :LQVWRQX L] 2GMHOD ]D RSHUDFLMH L WHKQRORJLMH RGOXþLYDQMD
3RVORYQH ãNROH .HOOH\ 6YHXþLOLãWD X ,QGLDQL ]D YULMHPH NRMH VX XWURãLOL UDVSUDYOMDMXüL R
idejama.
8 SURãORVWL VX RYRM NQML]L X QDMYHüRM PMHUL GRSULQLMHOH LGXüH RVREH
/XFD %HQFLQL 5DWJ 6WURQJ %DUE )O\QQ 6YHXþLOLãWH X ,QGLDQL 3XUGXH 0DUN ,SSROLWL
6YHXþLOLãWH X ,QGLDQL 3XUGXH -RKQ 5 0 *RUGRQ 6YHXþLOLãWH X 4XHHQVX
%LOR MH SRWUHEQR PQRJR UDGD GD EL VH QDSLVDOL SULOR]L L FLMHQLPR WUXG NRML RODNãDYD SUHGD
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YDQMH NROHJLMD VYLPD NRML VH VOXåH RYRP XGåEHQLNRP 5H[ &XWWVKHOO VD 6YHXþLOLãWD X ,QGLDQL
