vi
џ ђ ё є ќ ѣ ќ џ
8SUDYOMDQMH RSHUDFLMDPD L ODQFLPD RSVNUEH NOMXþDQ MH HOHPHQW SREROMãDQMD SURGXNWLYQRVWL
poslovanja diljem svijeta. Uspostavljanje kreativne prednosti putem operacija zahtijeva
razumijevanje toga kako funkcije operacija i lanaca opskrbe doprinose rastu produktivnosti.
0HÿXWLP QDãD QDPMHUD X RYRM NQML]L QLMH VDPR SRND]DWL YDP ãWR WYUWNH þLQH GD EL SRVWLJOH
NRQNXUHQWQX SUHGQRVW QHJR XþLQLWL MRã YLãH ]D YDV WDNR ãWR üHPR YDP SUHGVWDYLWL VNXS YMHãWL
-
QD L DODWD NRMLPD VH PRåHWH VOXåLWL
3RSXODUQH WHPH L] GDQDãQMHJ SRVORYQRJ VYLMHWD NRMH VH RGQRVH QD XSUDYOMDQMH RSHUDFLMDPD
L ODQFLPD RSVNUEH SRGUD]XPLMHYDMX RGUåLYRVW YLWNH ODQFH RSVNUEH WH SREROMãDQMH XþLQNRYLWR
-
VWL SURFHVD ODQDFD RSVNUEH 7H VX WHPH REUDÿHQH X NQML]L QD SULPMHULPD DNWXDOQLK QDVWDYQLK
PDWHULMDOD L] SRGUXþMD PHQDGåPHQWD YLVRNH UD]LQH GD EL VH UD]MDVQLOD FLMHOD VOLND WRJD ãWR VX
]DSUDYR WH WHPH L ]DãWR VX X GDQDãQMHP SRVORYDQMX WDNR YDåQH
7L ]QDþDMQL QRYL GLMHORYL RYH NQMLJH SRGUD]XPLMHYDMX QDVWDYQL PDWHULMDO R RGUåLYRVWL X
SURFHVLPD ODQDFD RSVNUEH QRYR SRJODYOMH R SURFHVLPD ]GUDYVWYHQH VNUEL WH NRULãWHQMX SULND
-
]LYDQMD WLMHND YULMHGQRVWL 8 VOXþDMX RGUåLYRVWL WHPX VPR XWNDOL X NQMLJX V QRYLP QDVWDYQLP
PDWHULMDORP X XYRGX L SRJODYOMLPD R VWUDWHJLML JOREDOQRM QDEDYL WH YLWNLP L RGUåLYLP ODQFLPD
RSVNUEH 1DãH QRYR SRJODYOMH R SURFHVLPD ]GUDYVWYHQH VNUEL SUYL MH SXW GD MH WD WHPD XYHGH
-
QD X NQMLJX D QDPLMHQMHQD MH XYRGQLP RSHUDFLMDPD L WUåLãWX REUD]RYDQMD X SRGUXþMX ODQDFD
RSVNUEH 1DVWDYQL PDWHULMDO R SULND]LYDQMX WLMHND YULMHGQRVWL WDNRÿHU VH PRåH VPDWUDWL QRYLP
s obzirom na dubinu pokrivenosti teme.
Upravljanje operacijama i lancima opskrbe zahtijeva globalnu perspektivu za mnoge od
WHPD 5HDOQRVW SRVWRMDQMD JOREDOQLK NXSDFD JOREDOQLK GREDYOMDþD L JOREDOQLK ODQDFD RSVNUEH
SRVWLJOD MH GD JOREDOQH WYUWNH SUHSR]QDMX NROLNR MH YDåQR GD EXGX L YLWNH L HNRORãNH GD EL RVL
-
JXUDOH NRQNXUHQWQRVW 3ULPMHQH NRMH VH NUHüX RG WHKQRORãNR QDSUHGQH SURL]YRGQMH GR XVOXJD
YLVRNRJ VWXSQMD UDGD V OMXGLPD NRULãWHQH VX ]D XUDYQRWHåHQX REUDGX WUDGLFLRQDOQLK WHPD SRG
-
UXþMD 'DQDV XVSMHK X SRVORYDQMX QHNH WYUWNH ]DKWLMHYD XVSMHãQR XSUDYOMDQMH XNXSQLP WLMHNRP
ponude, od izvora tvrtke, preko njezinih procesa dodane vrijednosti, do klijenata tvrtke. Da
bismo istaknuli naglasak na globalizaciji, uslugama i integraciji lanaca opskrbe, koristili smo
ikone koje se mogu vidjeti sa strane ovog teksta.
6YDNR SRJODYOMH VDGUåL XSXWH NDNR ULMHãLWL SUREOHPH X YH]L RSHUDFLMD L ODQDFD RSVNUEH
8YUVWLOL VPR L VDåHWH REUDGH PQRJLK RGOXND NRMH VH PRUDMX GRQLMHWL NDGD MH ULMHþ R GL]DMQLUD
-
nju, planiranju i upravljanju poslovnim operacijama. Na web stranici ove knjige dostupne su
L PQRJH ([FHO SURUDþXQVNH WDEOLFH NRMH SRPDåX UD]MDVQLWL NDNR EU]R ULMHãLWL WH SUREOHPH 1D
WH ([FHO WDEOLFH XSXüXMHPR SRPRüX LNRQH SULND]DQH RYGMH VD VWUDQH NRMD R]QDþDYD ([FHO
tablice.
Knjiga
8SUDYOMDQMH RSHUDFLMDPD L ODQFHP RSVNUEH
trebala bi koristiti svima onima koji
åHOH ELWL L]UDYQR XNOMXþHQL X L]UDGX SURL]YRGD LOL X SUXåDQMH XVOXJD 6WUXþQMDN ]D RSHUDFLMH
SRþHWQH UD]LQH RVRED MH NRMD RGOXþXMH R WRPH NDNR QDMEROMH REOLNRYDWL RSVNUEOMLYDWL L XSUDY
-
OMDWL SURFHVLPD 9LãL PHQDGåHUL RSHUDFLMD RGJRYRUQL VX ]D SRVWDYOMDQMH VWUDWHãNRJ VPMHUD
WYUWNH VD VWDMDOLãWD RSHUDFLMD L ODQDFD RSVNUEH RGOXþLYDQMH R WRPH NRMH WHKQRORJLMH NRULVWLWL L
JGMH VPMHVWLWL REMHNWH WH XSUDYOMDQMH REMHNWLPD NRML SURL]YRGH UREX LOL SUXåDMX XVOXJH .QMLJD
8SUDYOMDQMH RSHUDFLMDPD L ODQFHP RSVNUEH
]DQLPOMLYD MH PMHãDYLQD XSUDYOMDQMD OMXGLPD L
SULPMHQMLYDQMD VRILVWLFLUDQH WHKQRORJLMH &LOM MH XþLQNRYLWR VWYRULWL ERJDWVWYR RVLJXUDYDMXüL
kvalitetnu robu i usluge.
'LMHORYL NRML EL YDP WUHEDOL SRPRüL X UD]XPLMHYDQMX QDVWDYQRJ PDWHULMDOD XNOMXþXMX VOMHGHüH
5LMHãHQL SUREOHPL QD NUDMX VYDNRJ SRJODYOMD NRML VOXåH NDR PRGHOL QD NRMH VH þLWDWHOM
PRåH RVYUQXWL SULMH QHãWR ãWR SRNXãD ULMHãLWL SUREOHP
.OMXþQL WHUPLQL LVWDNQXWL X SULND]X VDGUåDMD SRJODYOMD L QMLKRYH GHILQLFLMH QD NUDMX VYD
-
kog poglavlja.
Svijet
Usluge
Lanac
opskrbe
