NOVA GLOBALNA POZORNICA

K. Ohmae

  • Izdavač: Mate d.o.o.
  • Godina izdavanja: 2007
  • Opće informacije: Tvrdi uvez, 306 str., 15,0 cm x 23,0 cm
SKU: 114T Kategorija:

Cijena: 27,87 €Online cijena: 25,08 €

23 na zalihi

Opis
IZAZOVI I PRILIKE U SVIJETU BEZ GRANICA!

GLOBALIZACIJA JE ZAVRŠENA. PITANJE JEST: ŠTO DOLAZI SLJEDEĆE?!

Živimo u premreženom i međuovisnom svijetu, ujedinjenom u globalnoj ekonomiji koja je oslabila granice i prekogranična savezništva, koji je jedini način preživljavanja kompanija. U Novoj globalnoj pozornici Kenichi Ohmae otkriva postglobalizirani svijet i sve što će biti potrebno da se u njemu uspije kao kompanija, nacija ili kao pojedinac. Na radikalan način novi svijet se uzdiže iz pepela jučerašnjeg ekonomskoh svijeta temeljenog na nacionalnim državama. Da biste uspjeli, morate nastupiti na globalnoj pozornici, upravljajući novim pokretačima moći i napretka. Ova knjiga ujedno će nam pokazati zašto jučerašnje ekonomske teorije propadaju i što pokreće ekonomiju postmodernog svijeta.

Kratki sadržaj:

Pozornica: Svjetska turneja, Premijera, Kraj ekonomije
Smjerovi na pozornici: Kreatori igre, Platforme napretka, Lutajući naokolo, Kidanje lanca
Scenarij: Reinvencija vlasti, Tržište budućnosti, Nova pozornica, Postscriptum

Dodatne informacije
Težina1 kg
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