RASPRODANO
MALA CRVENA KNJIGA PRODAJE
J. Gitomer
- Izdavač: MATE
- Godina izdavanja: 2007
- Opće informacije: Tvrdi uvez, 220 str., 12,0 cm x 19,0 cm
Cijena: 20,90 €Online cijena: 18,81 €
Nema na zalihi
Opis
MALA, EKSPLOZIVNA KNJIGA KOJA SE ČITA U DAHU, ALI ČIJI SE SAVJETI DUGO PAMTE!
Svjetski bestseller majstora uspješne prodaje donosi vam 12,5 načela veličanstvene prodaje te vas na iznimno slikovit, duhovit, i praktičan način prepun primjera i ilustracija uči kako uspješno prodavati zauvijek.
Kroz ovu Malu crvenu knjigu prodaje naučit ćete zašto do prodaje dolazi. Kad savladate elemente koje ću vam dati, uspješno ćete prodavati – zauvijek. Razlika između uspjeha i prosječnosti je u filozofiji. Većina prodavača misli samo do kraja mjeseca. Ali vi morate početi misliti do kraja vremena.
Mala crvena knjiga prodaje bi se jednako tako mogla zvati Mala crvena knjiga kupovine. U prodaji, suptilna razlika između uspjeha i neuspjeha je razlika između pokušaja prodaje onoga što imate i stvaranja atmosfere u kojoj će potencijalni kupac kupiti to što imate. Ljudi ne vole da im se prodaje, ali obožavaju kupovati je za mene više od registriranog zaštitnog znaka – to je moja mantra. Čitajući ovu knjigu morate razviti filozofiju koja vas vodi višem, vrednijem i uslužnijem cilju.
12,5 Crvenih načela veličanstvene prodaje:
1. Sami se šutnite u tur
2. Pripremite se na pobjedu, ili na poraz od nekog tko vas je pobijedio
3. Osobna marka jest prodaja: Nije važno koga znate, nego tko zna vas
4. Najvažnija je vrijednost, najvažniji je odnos, nije najvažnija cijena
5. To nije samo posao, to je MREŽNI posao
6. Ako ne možete dobiti sastanak s nekim tko donosi odluke, bezveznjak ste
7. Zainteresiraj me i postići ćeš da uvjerim sam sebe
8. Ako ih možete nasmijati, možete im i prodati!
9. Koristite KREATIVNOST kako biste ste istaknuli i dominirali
10. Smanjite rizike i pretvorit ćete prodaju u kupovinu
11. Kad kažete nešto za sebe, to je hvalisanje. Kad to drugi kažu o vama, to je dokaz
12. Diži periskop!
12,5 Dajte otkaz na svoje mjesto direktora svemira
Dodatne informacije
| Težina | 1 kg |
|---|
Pošalji upit
Moglo bi Vas još zanimati
Online Sports Nutrition and Natural Dietetics.
Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn't have helped, won't help now. It's like saying you're a bad designer, use less bold text, don't use italics in every other paragraph. True enough, but that's not all that it takes to get things back on track.
The villagers are out there with a vengeance to get that Frankenstein
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted:
- The toppings you may chose for that TV dinner pizza slice when you forgot to shop for foods, the paint you may slap on your face to impress the new boss is your business.
- But what about your daily bread? Design comps, layouts, wireframes—will your clients accept that you go about things the facile way?
- Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever.
- Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.
- Websites in professional use templating systems.
- Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template.
- When it's about controlling hundreds of articles, product pages for web shops, or user profiles in social networks, all of them potentially with different sizes, formats, rules for differing elements things can break, designs agreed upon can have unintended consequences and look much different than expected.
This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of real content and data in designs will help, but there's no guarantee that every oddity will be found and corrected. Do you want to be sure? Then a prototype or beta site with real content published from the real CMS is needed—but you’re not going that far until you go through an initial design cycle.
